Original post#2 Meitu Phone

The Meitu phone is a smartphone with a main camera function, using Android. The mobile phone has an 8-megapixel front camera, and the mobile phone camera has a built-in smart glamor function, which automatically retouches pictures after they were taken, thus eliminating the user from the trouble of manually retouching the picture. Also in the subsequent launch of Meitu mobile phone, the front fill light is also a highlight; it can enable people to send artificially light-brightened photos that are shot in low light or dark light environment, to ensure self-timer effect. This phone is highly sought after by female users.

The marketing strategy of Meitu Mobile has successfully set a trend towards self-portraits, and Meitu mobile phones have always occupied the market's popularity, which lead large traffic on social media and become a good campaign. In the book Li and Bernoff mentioned in the age of digital media traffic equals money(P11). This is google trends, we can see traffic of Meitu increase sharply in January,2017. 

Emotional marketing can be described as an effective way to spread the brand's psychological distance and enhance the brand's goodwill. And also around the theme of sentiment, the brand has also contributed a lot of sentimental marketing cases from different angles and different forms of interpretation. Among these cases, some talks about the “artisan spirit” from the company’s perspective , some,  by relating to users’ emotional memories, are reminiscent of old-time classicals. And there are also those that arouse emotions from traditional festivals.

On the occasion of the launch of Meitu M8s four major animation co-branded limited editions, Meitu mobile phones will play a new creative and new height in the cross-border four major animations IPs. Let's see what this phone looks like.

It's not enough to rely on feelings, and Meitu mobile phone will also show the “best selfie camera” feature tag to the audience. At this time, meitu company launched hash tag #Meitu user# and #one second become beautiful about Meitu# to lead a large traffic on social media, and this became the platform for Meitu M8s four major animation joint limited edition and perfect user interaction.

Meitu mobile phone calls for existing users to upload photos with contrasting photo-taking methods, showing the powerful self-timer function of Meitu M8s with actual results, and reaching the audience with a beautiful mobile phone in one second. Every girl wants to have this phone in China.

Meitu's mobile phone mainly focuses on user's hobbies and memories, and it is more appealing. Moreover, unlike most of the sentimental marketing, which is only a staged development, Meitu mobile phone will display the feelings on the product. It is no wonder that it can get groundswell on social media.

Work cited: Li, Charlene, et al. Groundswell. Thema, 2008.