Reading Reflection#2
At New York Fashion Week, Li Ning of China blew up the circle of Chinese people with a perfect big show. Before, many people were not very optimistic about Li Ning, but after this show, everyone thinks it is so great. What is Li Ning? Li Ning Co., Ltd. is one of the leading sports brand companies in China, mainly providing professional and casual sports shoes, clothing, equipment and accessories products under the Li Ning brand. Li Ning was a Gymnast. Headquartered in Beijing, the Group has brand marketing, R&D, design, manufacturing, distribution and retail capabilities. It has established a large supply chain management system and retail distribution network in China. Let’s see how they did the campaign. Many Chinese have eaten LanGanma chili sauce; even foreigners are particularly fond of eating it. This brand styles more like rural style. How can LanGanma chili sauce relate to Paris fashion show? The answer is that Li Ning has cooperated with LanGanm...