Xin's Blog

Lay’s is the American potato chip brand and the name of a company founded in 1932. Since 1965, it has become a Pepsi product. As a world-renowned brand, since 1938, Lay’s has spread its irresistible delicious and happy brand spirit around the world and entered the Chinese market in 1993. The brand concept of Lay’s is “becoming a brand that makes people smile”. TikTok , also known as  Douyin  in China, is a Chinese music video platform and social network. The TikTok mobile app allows users to watch musical clips, lip-sync  to songs, shoot short videos and edit them with built-in special effects and filters. (Wikipedia) https://en.wikipedia.org/wiki/TikTok Lay’s launched campaign in the Tiktok. The campaign time is on June,2018. Lay’s use hashtag #It’s the potato chips that hit me first# to make public engaged this campaign. People need to use Lay’s product to show an unlimited style video, which caused huge traffic online. The numb...

  The core concept of the Dove brand has always been to encourage women to find the beauty that truly belongs to them. Based on this concept, Dove has launched a subversive “ Real Beauty Campaign ” in North America and Europe since 2004, helping more women discover their true beauty and bravely bloom, which has great repercussions.  After that, Dove began to promote the event to the world. In 2011, “Real Beauty Campaign” came to China, dedicated to helping Chinese women liberate themselves from the narrow definition of beauty and discover their unique beauty. In March, the theme marketing campaign “Women are born beautiful” was launched in this context. Once the event was launched, it triggered a round of discussion on the topic of “true beauty” on the Internet. In addition, Dove has launched a “Real Beauty Sketches” creative video on a global scale this year. They invited the sketch portrait painter Gil Zamora to create drawing of 7 different women. The artist drew ...