Xin's Blog

The Meitu phone is a smartphone with a main camera function, using Android. The mobile phone has an 8-megapixel front camera, and the mobile phone camera has a built-in smart glamor function, which automatically retouches pictures after they were taken, thus eliminating the user from the trouble of manually retouching the picture. Also in the subsequent launch of Meitu mobile phone, the front fill light is also a highlight; it can enable people to send artificially light-brightened photos that are shot in low light or dark light environment, to ensure self-timer effect. This phone is highly sought after by female users. The marketing strategy of Meitu Mobile has successfully set a trend towards self-portraits, and Meitu mobile phones have always occupied the market's popularity, which lead large traffic on social media and become a good campaign.  In the book Li and Bernoff mentioned in the age of digital media traffic equals money(P11). This   is goog...

  The core concept of the Dove brand has always been to encourage women to find the beauty that truly belongs to them. Based on this concept, Dove has launched a subversive “ Real Beauty Campaign ” in North America and Europe since 2004, helping more women discover their true beauty and bravely bloom, which has great repercussions.  After that, Dove began to promote the event to the world. In 2011, “Real Beauty Campaign” came to China, dedicated to helping Chinese women liberate themselves from the narrow definition of beauty and discover their unique beauty. In March, the theme marketing campaign “Women are born beautiful” was launched in this context. Once the event was launched, it triggered a round of discussion on the topic of “true beauty” on the Internet. In addition, Dove has launched a “Real Beauty Sketches” creative video on a global scale this year. They invited the sketch portrait painter Gil Zamora to create drawing of 7 different women. The artist drew ...