Newsletter

https://www.smore.com/ykzfn

Comments

Post a Comment

Popular posts from this blog

Social media monitoring project part 2

Image
                                              Project One Summary:   Last week, I introduced the red bull stratos this campaign, which caused huge traffic on social media. They use different social media platforms to launch campaign, which is so successful. This week, I will compare it with another energy drink company named Mountain Dew and analyze it. Social mention     We can see the social mention, the strength is the same, which means they are all popular on social media. The sentiment of Mountain dew is much higher than red bull, which translates to so many positive comments about mountain dew. The passion is almost the same, but the reach of mountain dew is also higher than red bull. (Mountain Dew) (Red Bull) Google Trends (Red bull & mountain dew) (Red bull stratos) Mountain dew ice Vs. Doritos Blaze promoted two new snacks: Mountain Dew Ice and Doritos Blaze. Similar to the Puppy
Read more

“Are you hungry?"

Image
   Chinese nation has been advocating" food the first necessity of man" concept. When people don't want to eat out in China, they will order take out. Eleme is online meal ordering phone app, which is very popular in China. Most of people place their order by eleme. 2009, This company established in Shanghai. At this time, elem app had only 17 restaurants participating online. But, in 2015, there are more than 180 thousand restaurants joining in elem app, also 10 million people are suing it with satisfaction.    Why eleme can become Top 1 in food industry at short time? This is mainly because eleme have great brand campaign. In everyone's mind, when you feel hungry at home, you will naturally call mom. eleme team perceive people's behavior habit, and come up with the creative concept: " when you feel hungry, please don't call mom but call eleme. This mode have successfully engaged consumers. Advertisement        Eleme invited Wong Cho Lam, funn
Read more