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Social media monitoring project part 1

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When you want to drink energy soda, which brand are you thinking about? Probably it is Red Bull. Austrian businessman Dietrich Mateschitz, the founder of red bull, started funding extreme sports since he started his business in 1986 and insisted on making images of his activities into images or photos. On October 14, 2012, when Austrian skydiver Felix Baumgartner was challenged by the supersonic speed and jumped from the edge of the sky, his hot air balloon, parachute bag and cockpit were printed with the eye-catching Red Bull Logo. Introduction Red Bull is the world's leading energy drink brand. The company was born in Thailand in 1966 and was originally named Krating Daeng. After the introduction of Red Bull into Europe in 1986 by Austrian merchants, the English brand "Red Bull" was officially used. Because its products are based on supplementary energy, the category of energy drinks are therefore created. On Red Bull's official website, yo...

Reading Reflection#3

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In 2012, Heytea originated from an alley in the river. Heytea is the original creator of cheese. Since its inception, Heytea has focused on presenting high-quality tea from all over the world, giving the ancient culture of tea a new vitality. Original cheese tea, fresh tea fruit series, etc. are all very famous tea series. Heytea is very popular in China. One of the hallmarks of hi tea is the queuing. Especially at the beginning, as long as there is a queue in the place where there is a heytea, when the consumers begin to doubt the authenticity of the queue, the heytea already become famous in China. It can be said that heytea has made the queue a culture. Through continuous publicity and long queues, it has stimulated consumers' desire for consumption. Most consumers of heytea are young consumers who are pursuing trends. Millennials in the 1980s and 1990s were different from their parents. For them, price is often not a factor to conside...