Social media monitoring project part 2
Project One Summary: Last week, I introduced the red bull stratos this campaign, which caused huge traffic on social media. They use different social media platforms to launch campaign, which is so successful. This week, I will compare it with another energy drink company named Mountain Dew and analyze it. Social mention We can see the social mention, the strength is the same, which means they are all popular on social media. The sentiment of Mountain dew is much higher than red bull, which translates to so many positive comments about mountain dew. The passion is almost the same, but the reach of mountain dew is also higher than red bull. (Mountain Dew) (Red Bull) Google Trends (Red bull & mountain dew) (Red bull stratos) Mountain dew ice Vs. Doritos Blaze promoted two new snacks: Mountain Dew Ice and Doritos Blaze. Similar to the Puppy