Xin's Blog

  The core concept of the Dove brand has always been to encourage women to find the beauty that truly belongs to them. Based on this concept, Dove has launched a subversive “ Real Beauty Campaign ” in North America and Europe since 2004, helping more women discover their true beauty and bravely bloom, which has great repercussions.  After that, Dove began to promote the event to the world. In 2011, “Real Beauty Campaign” came to China, dedicated to helping Chinese women liberate themselves from the narrow definition of beauty and discover their unique beauty. In March, the theme marketing campaign “Women are born beautiful” was launched in this context. Once the event was launched, it triggered a round of discussion on the topic of “true beauty” on the Internet. In addition, Dove has launched a “Real Beauty Sketches” creative video on a global scale this year. They invited the sketch portrait painter Gil Zamora to create drawing of 7 different women. The artist drew the same

   Chinese nation has been advocating" food the first necessity of man" concept. When people don't want to eat out in China, they will order take out. Eleme is online meal ordering phone app, which is very popular in China. Most of people place their order by eleme. 2009, This company established in Shanghai. At this time, elem app had only 17 restaurants participating online. But, in 2015, there are more than 180 thousand restaurants joining in elem app, also 10 million people are suing it with satisfaction.    Why eleme can become Top 1 in food industry at short time? This is mainly because eleme have great brand campaign. In everyone's mind, when you feel hungry at home, you will naturally call mom. eleme team perceive people's behavior habit, and come up with the creative concept: " when you feel hungry, please don't call mom but call eleme. This mode have successfully engaged consumers. Advertisement        Eleme invited Wong Cho Lam, funn